I use design to experiment and play with, change and create the future.



Photo: Kay Herschelmann

Photo: Kay Herschelmann



Helen van Baal

I'm trained in human-centred and innovation design. I apply both in various fields, always aiming at creating the most meaningful solutions and interactions.

I'm driven by experimental, creative approaches, am very process aware and love to create stuff. I constantly experiment with and build my own design tools. I love working in teams and believe that great design can best be accomplished by multidisciplinary teams.

In the past I have worked as a visiting lecturer at the Royal College of Art, a programme lead at the HPI School of Design Thinking (d-school), a service designer for the Deutsche Telekom, and a freelance designer and lecturer all over the world. I have experience in teaching design and design thinking in various cultures, working in education, social innovation and business design, spanning all levels of the design process.

I have an MA in Global Innovation Design from the Royal College of Art and an MSc from Imperial College London.

Apart from designing and teaching, I love (improv) theatre, the ocean, books, discovering tiny details nobody pays attention to, and kickboxing.