— I teach and practice human-centered design.



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Helen van Baal

I'm a freelance innovation designer, user researcher, and educator. I help drive human-centered solutions and foster creative confidence within individuals, teams and organisations.

I'm driven by experimental, creative approaches, am very process aware and love to create things, experiences and learning. I enjoy experimenting with and building my own design tools. I’m at my best when working on projects that create a positive impact in the world.

In the past I have worked as a visiting lecturer at the Royal College of Art, a programme lead at the HPI School of Design Thinking (d-school), a service designer for the Deutsche Telekom, and a freelance designer and lecturer all over the world. I have experience in teaching design and design thinking in various cultures, working in education, social innovation and entrepreneurship, spanning all levels of the design process.

I have an MA in Global Innovation Design from the Royal College of Art and an MSc from Imperial College London.

Apart from designing and learning, I love (improv) theatre, kick-boxing, board games and the outdoors.